Logo Design Questionnaire Logo Design Questionnaire

Company Name:

*

Please type the company name exactly as you wish it to be used in your logo.

Tagline, if applicable:

Do you have a short tagline you will sometimes use, when appropriate, with your logo?

How would you describe your company to someone who has no knowledge of its existence?:

Describe your target market, gender, age, geography:

Why do you want a new logo; what will it accomplish?:

What are your plans for logo usage? Will it be used in print, online, signs or other materials?:

When you think of your business, what words come to mind?:

When you think of your business do any images pop into your head, and if so what are they?:

Are there any well-known logos that you particularly like? What do you like about them?:

Are there logos and/or graphics that you dislike?:

Please provide their web addresses and an explanation as to why they do not appeal to you.

In what format do you envision your logo?:

Text only

Text and graphic / icon

Graphc / icon only (no text)

No opinion / Open to ideas

Which graphic style do you envision?:

Corporate / Clean / Abstract

Retro / Historical / Old World

An Official-looking Seal

Whimsical / Playful

Illustration-based

Other

If "other," please describe your vision:

Do you have any preconceived ideas for the style of the text (font) in your logo?:

Serif (Times Roman, Bookman, etc.)

Sans Serif (Helvetica, Arial, etc.)

Script

Hand-drawn

Other

If "other," please describe your vision:

Do you have a color scheme in mind?:

If not, have you thought about colors and color schemes?

Are there any colors that you absolutely dislike? Please state:

Are you interested in any additional design services to accompany your new logo?:

(e.g. business cards, envelopes, letterhead, brochure, etc.?)

Logo Design Questionnaire