Social Media Marketing (SMM)
Ready To Connect With Your Audience?
Today’s tech-savvy customers expect the ability to find your business on multiple platforms. Studies show that a customer would prefer to reach out via social media channels over simply picking up the phone to place a call.
Social media communication differs quite a bit from more traditional forms of media, such as print or broadcasting, where an individual or organization is sharing information with a large group of people. Due to its very nature, social media is more intimate and personal.
Find your target audience
What are the best platforms?
What should you post about?
How often should you post?
How to craft the best social media content
An Ongoing Digital Marketing Partnership
Let Global Reach Assist With Your Strategy Across All Platforms
If you would like to receive professional feedback, advice, and recommendations, we advocate our Ongoing Social Media Strategy Consulting services. Each month, we will start by reviewing and analyzing your progress from the previous month. We will gather insight and make recommendations on focus areas for the month ahead.
We will work with you on a monthly basis to determine which areas require attention and allocate as the budget allows. Our monthly consulting packages include:
- Research and compilation of post ideas
- Implementation of creative social media proposal
- Quarterly reporting on social media traffic and insights
Compilation & Implementation of Post Ideas
Consistent social media activity is essential for building and maintaining an effective social media presence. It is also necessary to keep your audience interested and engaged in your company or organization. Creating fresh post ideas can be a challenge, but we are here to help. Global Reach can provide you with a monthly list of post ideas that can be implemented by yourself or by us.
Social Media Advertising
Most people are familiar with Facebook ads, but did you know almost all other social media platforms offer advertising options as well?
We have seen clients gain up to 200 new followers per month by allotting just $10 per day for paid social media advertising. One strategic advantage is the ability to target very specific demographics and interests. We will work with you to create hyper-targeted ads that will attract the attention you want! To make the most of your daily advertising budget, we will also monitor and manage your ads as needed.
Social Media Platforms
Facebook: Facebook is a platform where businesses and organizations can share photos/videos, interact with people and pages, and share the latest news and announcements. They can “like” customers’ pages as well as create and promote events and job openings.
Instagram: Instagram offers a great opportunity for businesses to highlight their products and services in a uniquely visual way. It can also be utilized to boost sales and offer a new e-commerce outlet! Our experts understand the trends and how to make the most of this powerful platform!
Twitter: Using Twitter, businesses can quickly find out what their target audience is talking about and tap into the conversation. Searches for a specific subject or keyword can be performed to instantly receive a list of all tweets including a search term. Twitter works well for releasing up-to-the-minute announcements. In our experience, businesses with Twitter accounts should be able to commit to tweeting at least twice per week
LinkedIn: An active presence on LinkedIn allows you to build brand awareness, establish industry expertise, and create an image for your products and services. Another benefit of utilizing LinkedIn is building inbound links for your website.
Posting content on LinkedIn not only increases the traffic to your website, but it helps to increase your overall SEO rankings. If the goal of your online marketing campaign is to generate more contact submissions, Global Reach can show you how effective this medium is at accomplishing your goal.
YouTube: YouTube Channels are created to allow companies or organizations to publish videos online for the public to view. YouTube is not only a useful marketing tool but also a free way to store videos online. Global Reach can set up a YouTube Channel account, link your other social media, and help complete the settings that will optimize your channel. We can also optimize videos of your choice with proper copywriting content and customized descriptive information.
Google My Business: Global Reach can assist your organization in creating and/or claiming your Google My Business (GMB) account. We provide optimizations of the account with current organization information such as operational hours, services offered, FAQ, and contact information.
Step One: Prework Consultation & Strategy Session
Before any social media marketing work begins, our Digital Marketing team will meet with you (either in person or virtually) to get to know your business and goals. We will discuss your current social media platforms, and analyze posts, audience, and other platform content to identify areas for optimization. Finally, we’ll make recommendations on the best course of action based on the status of your existing content and ultimate goals.
During this session, we will also determine what type of digital marketing retainer is best suited for your social media needs. We offer one-time social media optimizations and recommendation reports as well as ongoing quarterly and monthly tickets. For all options, the number of ticket hours you set is completely up to you and can always be adjusted as needed.
Step Two: Social Media Profile Optimization
A successful social media strategy is more than just great posts. We fully optimize every aspect of your social media profiles to ensure maximum visibility and set your accounts up for success.
We can also create new profiles in addition to optimizing existing ones. We can optimize Facebook, Instagram, Youtube, Twitter, LinkedIn, and more. Google My Business is an often-overlooked platform that is not taken advantage of. Our Google My Business certified experts can help your profile land on the first page of search results!
Step Three: Social Media Schedule Drafting
Our social media experts will draft a monthly social media schedule to supplement (or replace) your own posts. Social schedules include a wide variety of post types, professional graphics, hashtag research, and more. Each month, we will draft a brand new social schedule that utilizes SMM best practices to get you the most reach and engagement on your social media posts.
Step Four: Approval & Scheduling
Once our social media specialists complete your social media content schedule, it will be sent to you for final approval. Upon approval, we schedule a month’s worth of social posts in advance, saving you time spent posting yourself.
Our social media scheduling software syncs with your various social media platforms and identifies the best days and times for your posts. We will post optimized content on the best days and times to get you the most engagement!
Step Five: Reporting & Insights
Each month, we will update you on key social media performance metrics including:
- Profile and post reach
- Engagement rates on each different engagement metric
- Highest-performing posts and social platforms
- Website traffic resulting from social media channels
- Goal conversions resulting from social media channels
We utilize insights to identify the optimal types of posts for your audience. We focus not only on increasing followers but also on increasing engagement. Enhance your social media accounts to be more than just content-sharing platforms! We leverage your social media accounts to drive website traffic, increase sales, and reach new markets.
Need help with your social media strategy?
Contact Global Reach today!