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Read Article titled How To Track Submission Forms On Google Analytics 4 {7 Steps With Images}

How To Track Submission Forms On Google Analytics 4 {7 Steps With Images}

Do you have a contact us page, email sign-up list, quote request form, or any other type of submission form on your website? If so, are you tracking the success of these submission forms? If not, you could be costing yourself new leads and potential...

Read Article titled 7 Underutilized Lead Generation Strategies

7 Underutilized Lead Generation Strategies

Lead generation is one of the most important aspects of digital marketing. It is the process of attracting and converting potential customers into leads, who are then further nurtured and converted into paying customers. The ultimate goal of lead gen...

Read Article titled Step By Step: How To Switch From Universal Analytics To GA4

Step By Step: How To Switch From Universal Analytics To GA4

Google’s Universal Analytics has been one of the most valuable and powerful digital marketing tools since it launched to the public in 2013. Over the last decade, this powerful means of collecting and organizing website traffic data helped coun...

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