Heyl Royster is a large, seasoned Midwestern law firm with over 110 years of experience. Their former website was outdated, cluttered with over 1,000 pages of largely irrelevant content, and did not adequately represent the caliber of their firm and its practicing attorneys. It was not friendly to mobile users and was difficult to manage. Heyl Royster started to suspect their antiquated site was hurting recruitment efforts, so they knew it was time to start fresh with a new site that would make them stand out from other law firms.
Heyl Royster’s new website is a showstopper with nearly every page having an eye-catching, custom design. From the attorney bios to the firm history timeline to the office locations, careers, and practice areas pages, every aspect of the website is thoughtfully planned and executed. The attorney bio pages reflect the talent of the attorneys with easy-to-navigate tabs for credentials, practice areas, presentations, publications, and noteworthy cases. The custom timeline has a striking design that showcases milestones from the firm’s remarkable history. Practice area pages highlight the various specializations with user-friendly tabs to find the practice’s attorneys, chairs, notable cases, and relevant news and events for the practice. The careers page has sections where prospective applicants can find information on every team in the firm, openings, benefits, diversity & inclusion, and company culture.
The new website uses the SiteViz Premier content management system, which makes website management easy and efficient for administrative users. Using modules developed specifically for law firms, admins can easily add attorneys and assign them to practice groups, locations, events, and news articles. This eliminates the need for duplicate content entry, as the appropriate fields are dynamically populated with the relevant information.
The content on the new site was deliberately chosen, with just the most relevant information from the former site carried over. Using data from Google Analytics, Global Reach was able to identify the most significant pages of the former site to bring over to the new site. All content on the new website was written with SEO in mind, leading to increased traffic and visibility.
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