Global Reach originally built Schoneman Realty's website in March of 2005. The technology behind it, PropertyFusion, was so reliable that the website remained functional for over 20 years. Although the website looked dated after two decades, it still pulled in MLS listings accurately and remained viable for the company's needs. In November of 2024, the Iowa Association of Realtors announced that they were making a required transition to the Web API for MLS listings. With Global Reach already tasked with updating the MLS feed, Schoneman Realtors decided it was the perfect opportunity to modernize their website.
Global Reach transitioned Schoneman Realty’s website from the retired RETS feed to the new Web API for property listings. Alongside this update, a fresh, modern design was implemented—fully responsive for mobile devices and featuring an interactive property listing map to enhance the user experience. While the front-end of the website received a significant upgrade, the underlying software remained the same, allowing website administrators to continue using the familiar content management system without disruption.
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