Global Reach

Bright Essentials

The challenge

Bright Essentials is Fareway's popular line of household products, including laundry supplies, dish supplies, kitchen essentials, food storage, and bathroom care items. The Bright Essentials product line features unique branding that stands apart from Fareway's, and the Fareway marketing team wanted to highlight this distinct identity with a separate website.

The solution

Global Reach created a playful, brightly colored website that reflects the brand's unique personality. The website is responsive, user-friendly, and WCAG 2.2 compliant. Built on the SiteViz platform, it shares the same administrative system as Fareway's main website and Heartland Steak Co. This integrated setup allows admin users to easily add news articles and content across multiple sites without duplicating efforts.

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