Join Hummer
The challenge
Don Hummer Trucking has been a long-standing partner of Global Reach, first launching their Join Hummer recruiting website with us in 2015. Over the years, the site proved highly successful in supporting their driver recruitment efforts. Strong, compelling copy helped attract qualified candidates, while ongoing enhancements introduced advanced functionality, including an interactive, state-based job board and an AI-powered chatbot to boost engagement and streamline inquiries.
While the site continued to perform well in terms of functionality, SEO health, and overall effectiveness, its visual design had fallen behind modern standards. To ensure Don Hummer Trucking remained competitive and continued to stand out in an increasingly crowded recruiting landscape, Global Reach undertook a full website redesign.
The solution
The new Join Hummer website features fresh, purpose-built landing pages for the homepage, driver recruiting, non-driving career opportunities, and company culture. The updated design is bold, eye-catching, and immersive, seamlessly incorporating Don Hummer Trucking’s signature red and black branding throughout. Dynamic scroll and hover animations, paired with interactive content sections, create an engaging experience that captures and maintains the attention of prospective employees.
The result is a modern, high-impact recruiting website that builds on years of proven success while elevating Don Hummer Trucking’s digital presence. Today, the Join Hummer site stands among the top-tier trucking industry websites, combining an effective recruiting strategy with contemporary design and a compelling user experience.
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Ahlers Cooney Attorneys
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