The challenge
When Fareway began planning the launch of a new product line of fun and trendy snacks, they decided to introduce a dedicated website alongside it. The Truly Yours product line features unique branding that stands apart from Fareway's, and the Fareway marketing team wanted to highlight this distinct identity with a separate website.
The solution
Global Reach created a vibrant, trendy website that perfectly reflects the brand's personality. With soft colors, organic shapes, and engaging animations, the new site is visually appealing and enjoyable to explore. Built on the SiteViz platform, it shares the same administrative system as Fareway's main website and Fareway Meat Market. This integrated setup allows admin users to easily add news articles and content across multiple sites without duplicating efforts.
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