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Global Reach Wins 2017 Silver W³ Award for Black Opal Beauty Website

November 13, 2017

Black Opal website homepage displayed on various devices.

Ames, Iowa – In October, Iowa web firm, Global Reach, received word that they had earned yet another award for their advanced web design and development. Global Reach was recognized for their work on the Black Opal Beauty website, earning the company a Silver W³ Award in the ‘Beauty and Cosmetics’ category. The same website also earned the Midwest-based web firm two other notable awards, a WebAward, and a Davey Award, making this the first time Global Reach has earned 3 awards for one project.

Mana Products, the parent company responsible for the Black Opal Beauty brand, is the world's leading contract and private label cosmetics manufacturer.
The company came to Global Reach with hopes to develop an exceptional e-commerce responsive website that would conform to their established and well-known branding. They had goals of showcasing their Black Opal Beauty product line while also highlighting the company’s premier international status. 

The Global Reach team collaborated directly with the client to ensure the design stayed true to the brand as they created a dynamic responsive design that offered online shoppers an enriched experience with the cosmetics company. 

Beyond the design itself, Mana Products also had custom needs, one of those being integration with Black Opal's ERP system. The integration enabled inventory to automatically update stock quantities on the website and also facilitated the sending of new orders to the third-party ERP system while providing advanced fraud detection for an extra layer of defense while processing credit cards.

Finally, the SiteViz content management system provided a quick and easy way for website administrators on the Mana Products team to make changes to their website instantly. Whether new products and images need to be uploaded, a product description edited, a price changed, or a promo code special added, the administrative panel within SiteViz streamlines all management efforts. Additionally, SiteViz e-commerce is a PCI (Payment Card Industry) compliant platform, meaning shoppers and shop owners alike can rest easy knowing their information is secure. 

The W³ Awards, a competition sanctioned and judged by the Academy of Interactive and Visual Arts, is proud to honor the imaginative talent that exists on the web today. The program serves to recognize the creative and marketing professionals behind award-winning websites, videos, and marketing programs. The W³ Awards are unique in that they are the first major web competition to be accessible to large agencies, smaller firms, and everything in between. It’s the only competition where smaller businesses can compete alongside Fortune 500 companies.

Learn more about the W³ Awards

Visit the award-winning website: Black Opal Beauty

About Global Reach Internet Productions

Global Reach was founded in 1995 and since then, it has become a leader in content management solutions and custom web development. In addition, Global Reach provides a number of interrelated services such as internet marketing, graphic design, hosting, and IT support. We are proud of our Iowa roots and our history of award-winning innovation.

For More Information:

Iacovos Zachariades 
Global Reach Internet Productions

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