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Your homepage is an essential tool for your business and often serves as the first impression to potential customers. Your site plays more than the role of a digital business card, in most cases, it acts as a gateway to your company. As a result, there are many important components of effective web design, like white space, font selection, color schemes, and layout, but the core of a website is its content, not its design. Within a matter of seconds, your homepage needs to introduce your product or service and entice visitors to explore your site further.
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