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The ever-changing landscape of search engines has a direct impact on internet marketing strategies, particularly on Search Engine Optimization (SEO). A thorough website audit to ensure all technical guidelines are followed and best practices are in place is essential, but not nearly enough. As much as a solid foundation is beneficial, it will soon prove inefficient if ongoing SEO reviews and updates are not in place. Over the past few months, there have been many SEO-related updates. Here are a few of the most recent and significant updates:
The bottom line is: SEO is a process. If you set it and forget it, then you have set yourself up for failure and you can forget about gaining and maintaining better rankings for your website. If you periodically invest some time to look at performance and necessary updates, the reward will be evident in the form of highly qualified traffic that is actually interested in what you have to offer.