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The #hashtag - you either love it, hate it, or you have no idea what we are talking about. You might think it is just a fad or a trend, or perhaps you even hope for its demise. Well, we have some news for you…it is not going anywhere, at least not anytime soon. Businesses and marketers have discovered far too much value in this little crosshatch. The number of ways in which people can make the hashtag work for their brand or business is impressive. So, since it is here to stay, we’ve outlined several ways you can (and should) utilize the hashtag in order to reap the many benefits Twitter has to offer.