Maximize Your Google Analytics 4 Data Retention

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Personalization cookies are those that enable a user to access a website and receive services that are catered to that user's pre-defined characteristics, such as language, browser type used to access the service, regional configuration from where the service is accessed, etc.

Analytics cookies are those that enable the monitoring and analyzing of the behavior of users of a website. The information gathered through such cookies is used for measuring the activity of the website, platform or application and for profiling the navigation of users of the website, platform or application, in order to improve the website based on that analysis.

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