Content - Copywriting
When It Comes To Web Design & Marketing Strategy, Content Is King.
Without proper content, users and search engines won't be able to get a clear grasp on what your business offers or of the brand image you want to convey. We know that the goal of your website is not only to generate traffic but also to increase brand awareness. Here at Global Reach, our digital marketing team are experts in content marketing and can create a tailored content strategy to meet your goals.
The digital marketing experts at Global Reach can make recommendations backed by research, advanced SEO tools, and experience to leverage content to bring your website the greatest SEO value.
Strategic SEO copywriting is key to boosting your website’s organic traffic and search engine rankings. Global Reach can create new, high-quality content, or optimize your existing organic content.
Our team will work closely with you to understand your marketing goals and identify your target audience. In a collaborative fashion, we will ensure that our content writing matches the voice and style of your business.
Comprehensive Copywriting Services
Website Content Optimizations
With a combination of advanced SEO writing software, competitor analysis, keyword research, and experience, we’ll optimize your existing content. For each website page we optimize, you’ll get an SEO score for the page before the optimization and after. These numerical indicators determine a tangible metric for success.
Content writing and keyword research are just the beginning of a page optimization. Our digital marketing experts are familiar with SEO best practices and WCAG compliance, both of which can make or break the success of a page. Website content optimizations are a vital factor in climbing search engine rankings and staying competitive in your industry.
Blogs are extremely valuable in SEO efforts and can also help convey your brand’s voice and image. They can also help to demonstrate your industry expertise in an engaging fashion. This form of website copywriting provides long-form content that can take advantage of keyword research and content curation.
If you already have blogs on your website, we can optimize existing blog posts to help increase their traffic. If you don’t know how to start a blog, we can help set it up and guide you through the process. We also offer comprehensive blog writing services where we will write fully optimized, keyword-rich, professionally crafted blogs on a regular basis.
Off-Website Content Recommendations
SEO doesn’t stop with your website, improving the presence of your off-website content is also a vital consideration. We are skilled at identifying areas for improvement beyond your website and are constantly on the lookout for potential improvements. Newsletters and social platforms are prime examples of opportunities for content optimization.
Analysis, Reporting, & Modification
Effective SEO requires ongoing monitoring and modification. SEO ranking and analytics reports allow for continued performance and for you to hold us accountable for tangible results. We keep you in the loop throughout every step of the process from content approval through performance reporting. Global Reach’s copywriting services offer the experience, tools, and data to help your website succeed.
We offer a range of fully customizable copywriting services to meet your exact needs and budget. We follow a clear and proven process for content creation and optimization.
Step One: Prework Consultation & Strategy Session
Before work on your project begins, our Digital Marketing team will meet with you (either in person or virtually) to get to know your business and goals. We will discuss your current content and both your long and short-term goals. We will then make recommendations on the best course of action based on the status of your existing content and ultimate goals.
During this session, we will also determine what type of digital marketing retainer is best suited for your content needs and budget. We offer one-time digital marketing projects, ongoing monthly tickets, and ongoing quarterly tickets. For all options, the number of ticket hours you set is completely up to you and can always be adjusted as needed.
Step Two: Existing Content Assessment
Whether you choose to do a one-time website optimization project or an ongoing ticket with copywriting work, we start by reviewing all of your existing content. Based on your industry, goals, and the state of your current content, we will identify priority pages for optimization.
Step Three: Competitor & Keyword Research
Successful search engine optimization requires proper keyword research. We utilize a variety of tools to find precise data on the best keywords and keyword variations for your website. We also use competitive analysis tools to see what keywords your competitors rank for to keep you ahead of the competition. We compile the best keywords and then use them, in conjunction with page content scanning software, to determine the current SEO score of your page.
Step Four: Content Optimization
We utilize the research and understanding we have gathered thus far to optimize your content or write brand-new, fully-optimized content. Optimizations are done with a variety of factors in mind including:
- SEO best practices
- Website health best practice
- WCAG compliance guidelines
- Website visitor experience
Step Five: Approval & Implementation
Once your content is optimized, we send it to you for approval. Once your review the edits and SEO scores before and after the optimization, we will implement the new content for you. Get your website fully optimized with minimal time and effort on your part!
Step Six: Reporting & Adjustment
Once your content optimizations have been implemented, we can provide a variety of detailed reporting on the performance of optimized pages. Performance reporting includes:
- Google Analytics
- Specific keyword position tracking
- Website visibility tracking
- And more
To keep up with the dynamic nature of search engine rankings and your business, we will monitor and adjust specific pages as needed. Want to start showing up for a new keyword? Changed the services you offer? No problem! We can re-optimize to keep your content fresh and fully optimized!
Ready for SEO-Friendly, Professionally Written Content?
Contact Global Reach today for a free consultation!