The challenge
EPOWERdoc supplies documentation templates for emergency rooms and freestanding emergency centers. They wanted to create a web experience to highlight these two primary areas of business, as well as one that would convey a hi-tech feel to their customers.
The solution
Global Reach designed a website for EPOWERdoc with prominent action items to funnel their two user groups into the appropriate sections of the website. To improve navigation and Search Engine Optimization, Global Reach helped revamp their sitemap to make it more intuitive for users.
To emphasize lead generation, Global Reach added a form above the fold on their homepage, so that visitors don't even have to scroll in order to get engaged with EPOWERdoc.
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