ENGAGE: Global Reach Engage | October 2013

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When we talk about “virality” in the web industry, we mean popularity. If something you have written has gone “viral,” it means it has gotten a lot of attention online, especially via social media platforms. Besides receiving comments, Likes, +1's, or getting pinned, the best kind of online attention results in the sharing and reposting of your content. A high level of sharing is the goal whether you are writing content for a social media platform, your own website, or both. So what is it that makes content viral? Here are 5 characteristics of shareable content.

Being in the web industry, we’ve witnessed the shift to mobile first hand. We can say with a high level of confidence that it will not be long before mobile devices outnumber desktop computers as the main means to access the internet. For businesses with an online presence, this means that their websites need to provide a pleasant experience for visitors on smart phones and tablets. So, how do you know when it’s time to start thinking about a mobile website? Take these three benefits into consideration when determining if it’s time to make jumping aboard the mobile bandwagon a priority.