Posted on 04/25/2019 at 12:09 PM
Mobile marketing is not just a projection for the future – it is here and here to stay. Some reports estimate that 40% of users’ internet time is spent on mobile devices, which means ignoring the rise of mobile is not an option. If those numbers aren’t convincing enough, here are four reasons why your business should focus on mobile marketing in 2019.
Video Consumption is On the Rise
“Video accounts for more than half of total media consumption — and the time spent is growing at a faster rate than any other media,” said the National Research Group (NRG) in a recent study, “Handheld: Insights on the Evolution of Video.” In 2019, this is more relevant than ever, with platforms such as Facebook and Instagram Stories growing, not to mention behemoths such as Snapchat and YouTube. As the younger demographic is watching less live TV, some marketers are even predicting that mobile will soon surpass traditional TV advertising.
Opportunity Based on Location
Since users are carrying their devices 24/7, this presents a great opportunity to target customers who are near your business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business. In addition, it is smart to include location-based keywords in your content. Many mobile-device users are searching terms such as “coffee shop near me” or “nearby coffee shop”, and these customers are crucial walk-ins for businesses.
Ads with Extensions
Even basic Google search ads now have the option to have extensions such as click-to-call or click-to-download. According to Google, “By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page. That means you tend to get more value from your ad. Extensions often increase your total number of clicks, and can give people additional, interactive ways of reaching you—as with maps or calls.”
As the technology gets better, not to mention more integrated, more and more consumers are using their devices to search for products or answers. “It becomes increasingly vital that advertisers tag every image, video, and piece of content with meta descriptions and alt-text. Search engines use these bits of information to promptly categorize and serve up content to users. Without them, marketers will lose traffic — more so in 2019.”
Mobile marketing is crucial for businesses – not just to maximize revenue, but to survive in this increasingly digital world. Global Reach can help you formulate a strategy and optimize your content for 2019 and beyond.