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The Best Music Licensing Options for Digital Marketing

Posted on July 17, 2024 at 10:00 AM by Global Reach

A cartoon woman in a blue shirt signs a music licensing agreement with a giant pencil in a graphic created by Global Reach, Iowa's best web development company.

Music isn't just background noise – it's a powerful marketing tool. The right soundtrack can transform your digital marketing campaigns,...

Categories: Social Media, Web Development, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, development, Digital Marketing, Instagram, Instagram Reels, Music Licensing, Social Media

The Rise of Short-Form Video

Posted on April 5, 2024 at 10:30 AM by Global Reach

A megaphone, a cellphone, and a text blurb representing the rise of short form video designed by Global Reach, a leader in social media marketing in Iowa.

Why Your Brand Needs to Embrace It In today's digital world, attention spans are shorter than ever. Enter short-form video...

Categories: Branding and Graphic Design, Content Marketing and Sales, Social Media

Tagged As: Advertising, Branding, Consumer Behavior, Content Marketing, Content Strategy, Digital Marketing, Facebook, Marketing, Social Media, Social Media Advertising, TikTok

Why Choose Real Images Over Stock Photos

Posted on February 22, 2024 at 10:30 AM by Global Reach

A Global Reach digital marketer points out the benefits of using real images instead of stock images on social media and websites.

In the online world, pictures and videos are extremely important, often more so than text. They're the key to getting...

Categories: Branding and Graphic Design, Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Social Media, Web Development, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Design, Digital Marketing, E-Commerce, Graphic Design, Images, Marketing, Search Engine Optimization, Social Media, Strategy, web design

Maximizing Impact With Google Business Profiles

Posted on February 8, 2024 at 10:30 AM by Global Reach

A graphic of a small business owner considering how they can maximize their seo and improve their e-commerce through Google Business Profiles

What is Google Business Profile? Google Business Profile, formerly known as Google My Business, plays a pivotal role for businesses...

Categories: Branding and Graphic Design, Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Social Media, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Digital Marketing, E-Commerce, Google, Google My Business, Google Tools, GRIP Tips & Tricks, Search Engine Optimization, SEO, Small Business, Strategy

The Importance of Replying to Customer Comments on Social Media

Posted on January 22, 2024 at 9:45 AM by Global Reach

A graphic of customers commenting on small business social media platforms and small business owners responding to these comments after consulting with Digital Marketing experts from Global Reach.

Social media has become one of the most powerful avenues for businesses to connect with their audience. It's not just...

Categories: Branding and Graphic Design, Content Marketing and Sales, Social Media

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Customer Retention, Digital Marketing, E-Commerce, Facebook, Instagram, LinkedIn, Social Media, Strategy, TikTok, Twitter

Rescuing Your TikTok Account From Common Errors Part 2

Posted on January 9, 2024 at 9:45 AM by Global Reach

Graphic of a hand with red fingernails holding a phone with the TikTok app showing on its screen while the Global Reach Digital Media team advises her on the health of her TikTok channel.

When creating TikTok content, mastering the art of SEO (Search Engine Optimization) is essential for creators looking to boost their...

Categories: Branding and Graphic Design, Content Marketing and Sales, Social Media

Tagged As: Advertising, Consumer Behavior, consumers, Content Marketing, Content Strategy, Customer Retention, Digital Marketing, Images, Marketing, Small Business, Social Media, Social Media Advertising, TikTok

Rescuing Your TikTok Account from Common Errors Part 1

Posted on December 22, 2023 at 1:00 PM by Global Reach

Blog graphic showing a hand with red fingernails holding out a phone and encouraging views to call Global Reach for TikTok SEO advice.

When creating TikTok content, mastering the art of SEO (Search Engine Optimization) is essential for creators looking to boost their...

Categories: Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Social Media

Tagged As: Advertising, Branding, Consumer Behavior, Content Marketing, Content Strategy, Digital Marketing, Marketing, SEO, Social Media Advertising, Strategy, TikTok

Small Audiences, Big Impact: Utilizing Micro-Influencers in Digital Marketing

Posted on November 21, 2023 at 1:00 PM by Global Reach

Global Reach generated graphic outlining the importance of using micro-influencers in youir marketing strategy.

Wherever you click, scroll, or stream today, social media influencers have become pervasive in almost every type of media. As...

Categories: Branding and Graphic Design, Search Engine Optimization, Social Media, Website Tips

Tagged As: Advertising, Blogging, Branding, Consumer Behavior, Content Marketing, Content Strategy, Digital Marketing, E-Commerce, Facebook, Instagram, Instagram Reels, Lifestyle, Marketing, Small Business, Social Media, Social Media Advertising , Strategy, TikTok, YouTube, YouTube Shorts

Inbound Marketing - What It Is and Why You Should Be Using It

Posted on September 26, 2023 at 9:00 AM by Global Reach

Blog graphic generated by Global Reach for a blog post about inbound marketing

Inbound marketing is a digital marketing approach that focuses on attracting customers through relevant and specific content. Unlike outbound marketing,...

Categories: Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Social Media

Tagged As: Content Marketing, Digital Marketing, Marketing, Social Media Advertising

Seven Marketing Trends To Reinvigorate Your Business In 2023

Posted on January 11, 2023 at 10:00 AM by Global Reach

blog on 2023 marketing trends

The new year is a perfect opportunity to refine and enhance your marketing strategy. Online marketing is a constantly evolving...

Categories: Branding and Graphic Design, Content Marketing and Sales, Social Media, Website Tips

Tagged As: Advertising, Consumer Behavior, Content Marketing, Content Strategy, Digital Marketing, Social Media

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