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How to Decide Which Holiday Promotions Work Best

Posted on September 24, 2024 at 10:00 AM by Global Reach

A graphic of a hand holding a bullhorn surrounded by holiday images of a santa hat, jack 'o lantern, pie, and social media icons like X, Facebook and Instagram.

It’s Never too Early to Plan a Holiday Marketing Campaign The holiday season is a critical time for businesses to...

Categories: Content Marketing and Sales

Tagged As: Advertising, Consumer Behavior, consumers, Content Marketing, Content Strategy, Digital Marketing, E-Commerce, Holiday, Marketing

Create Compelling Testimonial Advertising That Converts

Posted on August 19, 2024 at 8:00 AM by Global Reach

A graphic of a man and a woman jumping up in the air with hands raised in front of a background of 5 star customer reviews created by Global Reach, the best web development company in Ames, Iowa and the surrounding arean.

Testimonial advertising is a potent strategy that harnesses the power of digital customer experiences to drive conversions and foster brand...

Categories: Branding and Graphic Design, Content Marketing and Sales, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Marketing, Strategy

Creating Compelling Narratives that Resonate With Your Target Audience

Posted on June 17, 2024 at 9:30 AM by Global Reach

A woman sits atop a target while another stands on a ladder examining an arrow in the bullseye. The graphic represents Iowa's oldest web development company, Global Reach's blog about reaching target audiences.

Storytelling is as ancient as humans, transcending cultures and languages. Why? Because stories connect with us on a deep level,...

Categories: Branding and Graphic Design, Content Marketing and Sales, Website Tips

Tagged As: Advertising, Blogging, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Customer Retention, Marketing

Chatbots & UX: From Simple Scripts to Sophisticated Partners

Posted on April 19, 2024 at 10:00 AM by Global Reach

A woman and a chatbot communicate via text bubbles, created by Global Reach, a pioneer in chatbot implementation in Iowa.

The world of chatbots is undergoing a revolution. Decades before the internet revolutionized communication, Eliza, the first chatbot, debuted in...

Categories: Content Marketing and Sales, Web Development

Tagged As: Accessibility, Chatbots, Consumer Behavior, consumers, development, E-Commerce, Strategy

The Power of Local SEO in the Era of AI Search

Posted on March 20, 2024 at 10:30 AM by Global Reach

A human hand reaching out to touch an AI hand in a monitor screen, designed by Global Reach, a leader in the design of e-commerce AI chatbots in Iowa and the midwest.

Gone are the days of simply stuffing keywords into your website and hoping for the best. Today's search engines, especially...

Categories: Branding and Graphic Design, Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Web Development, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Digital Marketing, E-Commerce, Marketing, Search Engine Optimization, SEO, Small Business, Strategy, web design

How Chatbots Can Help Prevent Shopping Cart Abandonment

Posted on March 12, 2024 at 10:30 AM by Global Reach

A man interacting with a chatbot on his phone, designed by Global Reach, a pioneer in the use of e-commerce chatbot design and implementation in Iowa.

Shopping cart abandonment is the bane of every e-commerce business owner. Research from the Baymard Institute shows that a staggering...

Categories: Content Marketing and Sales, Web Development, Website Tips

Tagged As: Consumer Behavior, consumers, Customer Retention, development, E-Commerce, Small Business, Tech News, Chatbots

Why Choose Real Images Over Stock Photos

Posted on February 22, 2024 at 10:30 AM by Global Reach

A Global Reach digital marketer points out the benefits of using real images instead of stock images on social media and websites.

In the online world, pictures and videos are extremely important, often more so than text. They're the key to getting...

Categories: Branding and Graphic Design, Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Social Media, Web Development, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Design, Digital Marketing, E-Commerce, Graphic Design, Images, Marketing, Search Engine Optimization, Social Media, Strategy, web design

Maximizing Impact With Google Business Profiles

Posted on February 8, 2024 at 10:30 AM by Global Reach

A graphic of a small business owner considering how they can maximize their seo and improve their e-commerce through Google Business Profiles

What is Google Business Profile? Google Business Profile, formerly known as Google My Business, plays a pivotal role for businesses...

Categories: Branding and Graphic Design, Content Marketing and Sales, Search Engine Marketing, Search Engine Optimization, Social Media, Website Tips

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Digital Marketing, E-Commerce, Google, Google My Business, Google Tools, GRIP Tips & Tricks, Search Engine Optimization, SEO, Small Business, Strategy

The Importance of Replying to Customer Comments on Social Media

Posted on January 22, 2024 at 9:45 AM by Global Reach

A graphic of customers commenting on small business social media platforms and small business owners responding to these comments after consulting with Digital Marketing experts from Global Reach.

Social media has become one of the most powerful avenues for businesses to connect with their audience. It's not just...

Categories: Branding and Graphic Design, Content Marketing and Sales, Social Media

Tagged As: Advertising, Branding, Consumer Behavior, consumers, Content Marketing, Content Strategy, Customer Retention, Digital Marketing, E-Commerce, Facebook, Instagram, LinkedIn, Social Media, Strategy, TikTok, Twitter

Rescuing Your TikTok Account From Common Errors Part 2

Posted on January 9, 2024 at 9:45 AM by Global Reach

Graphic of a hand with red fingernails holding a phone with the TikTok app showing on its screen while the Global Reach Digital Media team advises her on the health of her TikTok channel.

When creating TikTok content, mastering the art of SEO (Search Engine Optimization) is essential for creators looking to boost their...

Categories: Branding and Graphic Design, Content Marketing and Sales, Social Media

Tagged As: Advertising, Consumer Behavior, consumers, Content Marketing, Content Strategy, Customer Retention, Digital Marketing, Images, Marketing, Small Business, Social Media, Social Media Advertising, TikTok

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