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The Power of Local SEO in the Era of AI Search

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A human hand reaching out to touch an AI hand in a monitor screen, designed by Global Reach, a leader in the design of e-commerce AI chatbots in Iowa and the midwest.

Posted on 03/20/2024 at 10:30 AM

Gone are the days of simply stuffing keywords into your website and hoping for the best. Today's search engines, especially Google with its new AI-powered features (Search Generative Experience, or SGE), are getting better at understanding user intent. This means local businesses have a fantastic opportunity to leverage the power of local SEO in the age of AI search and reach customers actively searching for their products or services nearby.

What is AI-generated Search?

Imagine a search engine that not only understands the words you type but also the context behind them. That's the power of AI-generated search. Google, for instance, uses AI to analyze your search queries, location data, browsing history, and more to deliver results tailored specifically to your needs.

Why is Local SEO Important in AI Search?

With AI understanding user intent, local searches become incredibly powerful. A BrightLocal survey recently found that almost 50% of all Google searches are local, and of those, almost 90% are used to research local businesses. When someone types "best pizza near me," they're not looking for nationwide chains; they want the tastiest slice in their neighborhood. Here's where local SEO comes in.

By optimizing your website and online presence for local searches, you ensure your business shows up when potential customers are searching for what you offer nearby. This can involve:

  • Claiming and optimizing your Google My Business listing: This is your free local business profile on Google, and it's crucial for local search visibility.
  • Including relevant location keywords: Let Google know your service area by incorporating city, neighborhood, or zip code into your website content.
  • Building positive online reviews: Good reviews not only build trust but also signal to Google that your business is reputable and relevant in your community.
  • Engaging with local online communities: Participate in local online forums and social media groups, or even sponsor community events. This shows you're a local player and helps build brand awareness.

The Benefits of Local SEO for Your Business

By implementing a strong local SEO strategy, you can:

  • Reach more qualified leads: Attract customers actively searching for what you offer in their vicinity.
  • Boost website traffic: A higher ranking in local search results translates to more clicks and visits to your website.
  • Increase conversions: Local customers are more likely to convert, leading to more sales or service bookings.
  • Build trust and credibility: A well-optimized local presence establishes you as a reliable and trustworthy business in your community.

The Takeaway

Local SEO is no longer optional in the age of AI search, it’s a necessity. By optimizing your online presence for local searches, you unlock the power of Google's AI to connect with customers actively looking for businesses like yours in their neighborhood. Embrace the change, focus on local SEO, and watch your business thrive within your community. Here at Global Reach, we are not just reacting to the changing SEO landscape, we are planning for it. Let our SEO professionals help you prepare for the future of search.

Contact us today and find out how!

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