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Consumer Behavior

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How to Decide Which Holiday Promotions Work Best

Posted on September 24, 2024 at 10:00 AM by Global Reach

A graphic of a hand holding a bullhorn surrounded by holiday images of a santa hat, jack 'o lantern, pie, and social media icons like X, Facebook and Instagram.

It’s Never too Early to Plan a Holiday Marketing Campaign The holiday season is a critical time for businesses to...

Categories: Content Marketing and Sales

Tagged As: Marketing, Advertising, Content Strategy, E-Commerce, Digital Marketing, Consumer Behavior, Holiday, consumers, Content Marketing

What Are Landing Pages and How to Create Effective Ones

Posted on September 10, 2024 at 10:00 AM by Global Reach

A graphic for the landing pages blog that features a hand holding a target with an arrow in the bullseye superimposed over a blue star created by Global Reach, the best web development company in Iowa.

How to Create Effective Landing Pages Whether running an ad campaign, promoting a new product, or capturing leads, a well-designed...

Categories: Branding and Graphic Design, Search Engine Marketing, Website Tips, Content Marketing and Sales

Tagged As: Marketing, Advertising, Content Strategy, E-Commerce, Consumer Behavior, Branding, Content Marketing

Create Compelling Testimonial Advertising That Converts

Posted on August 19, 2024 at 8:00 AM by Global Reach

A graphic of a man and a woman jumping up in the air with hands raised in front of a background of 5 star customer reviews created by Global Reach, the best web development company in Ames, Iowa and the surrounding arean.

Testimonial advertising is a potent strategy that harnesses the power of digital customer experiences to drive conversions and foster brand...

Categories: Branding and Graphic Design, Website Tips, Content Marketing and Sales

Tagged As: Marketing, Strategy, Advertising, Consumer Behavior, Branding, consumers, Content Marketing

What are the New WCAG 2.2 Guidelines and Why are They Important?

Posted on August 8, 2024 at 9:00 AM by Global Reach

A graphic of a blind man with a beard using a computer, designed by Global Reach, one of oldest and best web development companies in Ames, Iowa and the surrounding area.

Creating accessible websites is no longer optional; it's a necessity. The release of the new WCAG 2.2 compliance guidelines in...

Categories: Safety and Security, Web Development

Tagged As: Tech News, Web Development, web design, Consumer Behavior, Customer Retention, WCAG, Accessibility

The Best Music Licensing Options for Digital Marketing

Posted on July 17, 2024 at 10:00 AM by Global Reach

A cartoon woman in a blue shirt signs a music licensing agreement with a giant pencil in a graphic created by Global Reach, Iowa's best web development company.

Music isn't just background noise – it's a powerful marketing tool. The right soundtrack can transform your digital marketing campaigns,...

Categories: Web Development, Website Tips, Social Media

Tagged As: Instagram, Advertising, Social Media, Digital Marketing, Consumer Behavior, Instagram Reels, Music Licensing, Branding, development

Unlocking Higher Rankings with Google E-E-A-T

Posted on July 8, 2024 at 10:00 AM by Global Reach

Little people in green shirts analyze a webpage in order to see if it has EEAT characteristics for Global Reach, the Iowa Web Developing company.

Trying to understand Google's algorithm can feel like deciphering a secret code. While the inner workings remain a mystery, Google...

Categories: Search Engine Marketing, Website Tips, Search Engine Optimization, Content Marketing and Sales

Tagged As: Marketing, Content Strategy, Search Engine Optimization, Consumer Behavior, Customer Retention, Branding, Google, Content Marketing

Creating Compelling Narratives that Resonate With Your Target Audience

Posted on June 17, 2024 at 9:30 AM by Global Reach

A woman sits atop a target while another stands on a ladder examining an arrow in the bullseye. The graphic represents Iowa's oldest web development company, Global Reach's blog about reaching target audiences.

Storytelling is as ancient as humans, transcending cultures and languages. Why? Because stories connect with us on a deep level,...

Categories: Branding and Graphic Design, Website Tips, Content Marketing and Sales

Tagged As: Marketing, Blogging, Advertising, Content Strategy, Consumer Behavior, Customer Retention, Branding, consumers, Content Marketing

Why Consumers Prefer Blog Content Over Ads

Posted on June 7, 2024 at 9:30 AM by Global Reach

A graphic of a man holding a huge pencil and writing on a large while looking into a magnifying glass representing a blogger from Global Reach, Iowa's premier web developer.

Consumers are bombarded with advertisements. Banners chase them across websites, commercials interrupt their favorite shows, and social media feeds overflow...

Categories: Search Engine Marketing, Website Tips, Content Marketing and Sales

Tagged As: Google Ads, Marketing, Blogging, Advertising, Content Strategy, Digital Marketing, Consumer Behavior, Branding, Content Marketing

5 Ways Drone Photography Can Increase Website Engagement

Posted on May 17, 2024 at 9:00 AM by Global Reach

A camera operator from Global Reach pilots a drone to take photographs for a real estate client.

In today's digital landscape, capturing attention and driving conversions on your website is crucial. People are bombarded with content, and...

Categories: Branding and Graphic Design, Web Development, Website Tips, Content Marketing and Sales

Tagged As: Content Strategy, web design, Digital Marketing, Consumer Behavior, Branding, Graphic Design, Content Marketing

Is Your Website Unintentionally Driving Away Potential Customers?

Posted on May 6, 2024 at 9:00 AM by Global Reach

A client of Global Reach, the premier Iowa Web Designer, determines whether or not it's time to redesign their website.

Your website is your digital storefront, a 24/7 salesperson working tirelessly to attract and convert visitors. But just like a...

Categories: Web Development, Website Tips, Content Marketing and Sales

Tagged As: Strategy, Digital Marketing, Consumer Behavior, Customer Retention, Accessibility, Design

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