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Why Facebook Live is a Game Changer for Businesses

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Posted on 01/27/2017 at 02:00 PM

Facebook Live turned out to be quite a popular feature in 2016. If you’re unfamiliar, Facebook Live allows users to livestream their experiences via Facebook’s newsfeed. While it’s similar to the likes of other live stream apps like Periscope, it’s proven to be in a category of its own. So why should you try it out? Keep reading and learn about why Facebook Live could be a game changer for your business.

It’s Cost Effective

First and foremost – who doesn’t like free advertising? Facebook does not charge a dime for users to livestream content. The social media giant has also said they favor live content in their newsfeed, and that live-streamed content takes up valuable top page real-estate for the streaming duration and the 30 minutes after the stream has ended. If you’re a social media marketer who has tried to reach that level of unpaid exposure in recent years, you know that’s not an easy feat.

Leverage the Allure of Transparency & Unpredictability

Being brave enough to live stream your experiences to anyone caring to watch sends a message of transparency to your audience. It shows you have nothing to hide. Additionally, live video has a certain allure that pre-recorded content will never be able to compete with. No matter how rehearsed your live video is, anything can happen. Users like the excitement that comes with a live video because they’ll only see what happens if they watch.

Video Content Prompts More Engagement

We all know that video content is king. Users these days have short attention spans, and video is unique in that it requires little work from viewers, but engages them at the highest level. If you can determine a way to translate your business message, goals & objectives into video format, then you could reap large rewards from the exposure you’ll receive.

Ready to Give it a Try?

Christian Karasiewicz, from Social Media Examiner, has great examples of content you could stream, from giving sneak peeks of new products to promoting events. Facebook Live will only keep growing, so don’t miss the opportunity to grow your business and customer base along with it.

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