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Got Google Tag Manager? GRIP Tips and Training

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Illustration of multiple files on a desk with a carton of milk and the Google Logo to demonstrate the Google Tag Manager

Posted on 11/11/2020 at 09:12 AM

Wouldn’t it be Great if you Could Track Precise Consumer Behavior on your Website?

Did you know that (according to a recent survey by Oberlo) at least 46% of product searches start with a Google Search Query? The same article states that “90% of survey respondents said they were likely to click on the first set of results.”

Once your Search Engine Optimization (#SEO) is strong and traffic starts flowing to your website, wouldn’t it be great if you could track consumer behavior… for free? It turns out, you can! You just need to know how!

What is Google Tag Manager?

If traffic to websites is increasing daily, optimizing your digital presence has never been more crucial. This also means being able to track and harness data about what people are doing once they reach your site is even more critical. In this month’s edition of GRIP Tips and Tricks Training Session, the digital marketing team at Global Reach introduces a powerful and free tool offered by Google: Google Tag Manager (GTM).

Google Tag Manager is a tag management system that allows you to manage, test, and deploy snippets of code or tracking pixels. Tracking pixels are often referred to as “tags” and they collect bits of data about your website users. You may not know this, but tags are used for pretty much everything, whether we’re talking about Google Analytics, Facebook, Twitter, AdWords, etc.

What GTM platform offers is the free and simple opportunity to manage and track tags all in one place without having to manually edit any kind of code; in fact, it is virtually codeless! No need to be a savvy social media marketer or website developer with the help of GTM! It is a powerful and effective tool to gain critical marketing data about what users are doing on your site. You can take potential customers to full-fledged consumers of products or services once you understand their behaviors.

How Does Google Tag Manager Work?

GTM takes a web-based user interface approach. This allows you to set up tags, offering over 90 templates (ready-made tracking scripts), establish triggers that cause your tag to fire when certain events occur, and create variables that can be used to simplify and automate your tags. And this is all done with a few clicks.

"I have so many reasons why I like using Google Tag Manager, but if I narrowed down to a few they would be asynchronous tag loading and the easy-to-use web interface.

Asynchronous tag loading is amazing because it will not slow down the rest of the page due to JavaScript code loading parallel to the rest of the page content.

The easy-to-use web interface speaks for itself. Once you have gone in and learned the basics, Google has designed GTM to be straight forward and very easy to use. Overall I feel this tool is essential for all businesses to get proper data in their reporting to make educated marketing decisions."

- Matthew Ceaser, Director of Digital Marketing, Global Reach


Example of Google Tag Manager Tag Templates

The benefit of using a tool made by Google is that they really work hard to make everything easily accessible and understandable. If tracking along with the prompts to set up a tag, trigger or variable are proving difficult, finding helpful tutorials will not be a problem. 

In fact, if you are still feeling a little lost, during a monthly GRIP Tips and Tricks training session, Matt Ceaser, Director of Digital Marketing at Global Reach, recently gave an inside look at a Tag Manager account currently being utilized by one of GRIP’s clients. He demonstrated how to create and name a tag; how to establish a trigger; and how to preview these marketing measurements live on a website.

Additionally, Matt also provided a brief explanation of how Tag Manager interacts with the tag, or tracking pixel, of Google Analytics.

View the Complete Google Tag Manager Training Session Below

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Utilizing the Power of Precise Data

Tapping into the powerful data about what your clients or customers are doing once they reach your site is essential to being the best in your business. It will allow you to streamline your online marketing, better utilize traditional marketing, and ultimately develop high-quality service that any business thrives on. Let Google Tag Manager make it easier for you to establish and manage tags, so you can focus on making the best marketing decisions.

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