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Posted on 07/03/2023 at 09:45 AM
For over a decade, Universal Analytics has been the go-to analytics platform for businesses of all sizes and industries across the globe. From small business owners to large digital marketing agencies, GA3 has helped businesses track, measure, and understand website analytics and user behavior.
It’s only been a few days since Universal Analytics stopped collecting data, and many people are wondering what’s next. In this blog, we will fill you in on everything you need to know about GA4!
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It is designed to help businesses track and analyze user interactions across various digital platforms, including websites, mobile apps, and other digital channels.
According to Google:
“Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.“
Put simply, GA4 represents Google's response to the evolving digital landscape, privacy concerns, and the need for more comprehensive and user-centric analytics solutions.
Some key differences between Google Analytics 4 (GA4) and Universal Analytics include:
Yes, if you want to keep receiving Google website analytics, you will need to switch to Google Analytics 4 since UA is no longer processing any data.
When on your Google Analytics home screen, if your interface looks like the example below, you are using Universal Analytics.
If your analytics interface looks like the example below, you are using Google Analytics 4.
According to Google: “After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.”
GA4 is not necessarily harder to use than UA, but with so many differences, there can be a fairly steep learning curve.
Yes, learn how!
A conversion is any action a user performs that has value to your business, such as making a purchase or filling out a contact form. GA4 allows you to mark any event as a conversion.
To avoid losing any valuable data and get the most out of Google Analytics 4, follow these next steps:
From GA4 setup assistance to ongoing reporting and GA4 consulting services, Global Reach’s Google Analytics 4 specialists are here to help your business get more out of GA4!
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