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Posted on 07/19/2023 at 10:00 AM
Have you ever wondered how digital marketing agencies optimize website content to improve SEO? Take a behind-the-scenes look at the process of optimizing website content for higher search engine rankings!
The process of optimizing website content can vary depending on who is doing it, what software is used, and what type of content is being optimized. In this blog, we’ll take a basic look into the process of optimizing a web page at Global Reach.
Keyword research is a crucial part of the search engine optimization process. It involves identifying and analyzing the specific words and phrases (keywords) that people use when searching for information, products, or services on search engines. It’s important to have keywords that your target audience is searching for on your website so that when they search that phrase, they find your website.
There are several different ways that you can conduct keyword research. At Global Reach, our SEO experts use a variety of keyword research tools to conduct different types of keyword research including general volume analysis, competitor comparison, and local search trends.
Slight changes in phrasing can make a big difference in search volume. Choosing one term over another can be the difference between capturing 10 new users vs 10,000.
At Global Reach, we utilize SEO software that allows us to directly compare websites to gain insights into how client websites compare to their competitors to help clients stay ahead of the competition.
Search trends can vary from state to state and even city to city. If your business has a localized service area, it is important to use the same search terms your local audience is using. Google Ads Keyword Planner is a great tool for narrowing down location-specific search trends.
The way you assess your content for SEO will vary depending on the SEO tools that you have available to you. At Global Reach, we use an SEO checker that assigns content an SEO score out of ten based on:
Once you have your keyword list and an SEO audit to get an idea of where your content needs improvement, start optimizing your content. There are many ways you can optimize your content depending on your industry, resources, and personal preferences, but a basic SEO optimization checklist includes:
Once your content is optimized and ready to go, it’s time to make it live on your website. When implementing your optimized content, keep these tips in mind:
Keep track of what keywords you optimized for and when you made your optimized content live. Once your content has had some time to sit (at least three months), check to see if the page is performing better after optimization than it was before. Google Analytics 4 can help you track a wide variety of performance metrics such as position in search results, page visits, and engagement with the page. Note what optimizations are performing well, which are not, and what they have in common. Routinely monitor and refine your SEO-optimized content, but don’t overdo it with constant page overhauls.
Content optimization is an essential aspect of any SEO strategy for improving your website's visibility, attracting the right audience, and providing a positive user experience. By investing time and effort in optimizing your content, you can achieve better search engine rankings, increased organic website traffic, and ultimately, greater success in your overall digital marketing strategy.
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Looking for an SEO company with comprehensive SEO services? From SEO copywriting services to SEO marketing consulting, Global Reach has the tools, team, and experience to take your website content to the next level!
Categories: Content Marketing and Sales, Search Engine Optimization
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