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Why Technical SEO is Crucial for Search Engine Rankings Part 2

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Blog graphic of busy little people working behind the scenes to fix technical SEO problems for Global Reach customers.

Posted on 12/07/2023 at 09:00 AM

In the world of digital marketing, search engine optimization (SEO) is one of the most important ingredients for online success. While content quality and backlink strategies are vital, technical SEO is often overlooked, despite being crucial for a robust digital presence.

What Is Technical SEO?

Technical SEO, short for Technical Search Engine Optimization, refers to the process of optimizing a website’s infrastructure, coding elements, and server settings to enhance its visibility and performance in search engine results. 

Unlike traditional SEO, which primarily focuses on content and backlinks, technical SEO tackles the behind-the-scenes aspects of a website to ensure that search engines can effectively crawl, rank, and index web pages.

Why Is It Important?

Site Speed

In the race to get your site ranked first on Google’s search engine result page, speed is a necessity. Google considers page speed a critical ranking factor. A delay of just a few seconds in page loading can result in higher bounce rates, leading to a lower ranking. The need for speed is exemplified by Amazon’s admission that a one-second delay in page load could cost them $1.6 billion in sales annually.

Crawling and Indexing

Search engines use crawlers to navigate and index web pages, determining their relevance to search queries. Technical SEO ensures that these crawlers can easily access and interpret your content. For instance, utilizing XML sitemaps and a clean site structure makes it easier for search engine bots to crawl and index your pages efficiently.


Security is a top priority for both users and search engines. Google has made it clear that HTTPS is a ranking signal, emphasizing the importance of a secure and encrypted connection. Websites without HTTPS may find themselves losing ground in search rankings, as users become more conscious of online security.

Analytics Integration

Technical SEO is not a one-time task; it requires continuous monitoring and adjustments. Integrating your website with analytics tools, such as Google Analytics, provides valuable insights into user behavior, site performance, and the effectiveness of your SEO efforts. These analytics empower you to make informed decisions and adapt your strategy to ever-evolving search engine algorithms.


Technical SEO is not an optional part of your website health. It is integral to getting the search engine results you need. Global Reach can help you with every aspect of technical SEO, from optimizing site speed to enhancing mobile usability. Every technical aspect plays a crucial role in determining your digital success. As you navigate the complex landscape of SEO, remember that we can help you create a well-optimized website that is not just search engine-friendly but user-friendly, which is the ultimate key to unlocking online prominence and success.

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