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How To Track Submission Forms On Google Analytics 4 {7 Steps With Images}

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digital marketing blog on GA4 tutorial by Global Reach

Posted on 03/22/2023 at 10:00 AM

Do you have a contact us page, email sign-up list, quote request form, or any other type of submission form on your website? If so, are you tracking the success of these submission forms? If not, you could be costing yourself new leads and potential customers!

lead generation infographic from Global Reach

Tracking submission forms on your website is an essential part of monitoring user behavior and improving website performance. By using Google Tag Manager (GTM) and Google Analytics 4 (GA4), you can easily set up tracking for your submission forms and gather valuable insights into user behavior.

In this blog post, we’ll guide you through the steps of setting up tracking for submission forms using GTM and GA4.

Jump directly to the content you need most! 

1. Benefits of tracking submission forms

2. What you need to track forms with GTM & GA4

3. How to set up Google Analytics 4 submission form tracking {in 7 easy steps}

4. Key takeaway

5. Related GA4 tutorials

Why Should You Track Submission Forms On Your Google Analytics 4 Property? 

Tracking events in Google Analytics 4, such as a form submission, lets you know how users are interacting with your website content. By analyzing this information, you can make informed decisions on how to improve your content marketing strategy. By using Google Analytics 4 tags, you can answer important questions like:

  • What is my conversion rate?
  • What types of forms are being submitted the most? 
  • What pages get the most form submissions? 

What You Need

To set up submission form tracking with Google Tag Manager, you will need certain permissions in both accounts. Once you have the following items, you’re ready to start tracking submission forms in your GA4 property:

  • Access to the website source code
  • Editor permissions in the Google Analytics 4 account
  • Editor access to the Google Tag Manager container
  • A Google Tag Manager Container with Google Analytics 4 Configuration set up

See the steps in action!

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How To Track Submission Forms Using Google Tag Manager (GTM) [Step By Step]

Step 1. Identify Your Goal URL

If you are tracking a submission form, it is highly recommended that you have a confirmation URL that is separate from your contact page. For example, instead of tracking users going to, you want to track users going to This ensures that you are tracking qualified leads instead of all user visitations to your contact page.

If you want to identify what your confirmation URL is, launch your website in preview mode and fill out a test submission form. Look for “Page URL” under the “Variables” section.

Step 2. Set Up A Trigger In GTM

Next, you need to set up a GTM trigger that will fire the tag when a user reaches the confirmation page. Select the Triggering section and click on the “New” button. Choose the “Window Loaded” option. From there, click on “Some Window Loaded Events”. You will now be able to select your variable, match type, and parameter. In most cases like this, we would recommend “Page URL” equals “(your confirmation URL)”.

digital marketing blog on GA4 tutorial by Global Reach

Step 3. Set Up A Tag In GTM

Once your trigger is set up, you need to create a tag so they can work in tandem. Click on the GTM Tags section and click on the “New” button. Choose “GA4 Event” for Tag Configuration. Select your GA4 Configuration Tag. Under “Event Name”, use Google’s recommended event names for the best results. For this example, we will be using “Click”.

For the “Parameter Name”, enter the name that you want to have for your data in Google Analytics 4. Remember that underscores are required for this, so we will be using “contact_us_confirmation”. Lastly, the “Value” is how the event in GA4 is labeled. In this section, we recommend clicking on the Variable icon and selecting “Page URL”.

digital marketing blog on GA4 tutorial by Global Reach

Step 4. Test Your Tracking

Launch Google Tag Manager in preview mode and submit a submission form. If your tag fires, it means that your tag and trigger combination works!

Step 5. Publish Your Changes

If your tag setup is working as intended, go ahead and publish your changes by clicking the “Submit” button on the top right of your Google Tag Manager container.

digital marketing blog on GA4 tutorial by Global Reach

Step 6. Import Your Custom Dimension Into Google Analytics 4

After 24 hours, head over to the “Custom Definitions” section of Google Analytics 4 to import your dimension over. Select your parameter name under the “Event Parameter” section, and you’ll be asked to name your dimension and write a brief description for it. The event parameter should reflect the one you put into Google Tag Manager. Once you do this, it will take another 24 hours for data to start populating in your Google Analytics 4 property.

digital marketing blog on GA4 tutorial by Global Reachdigital marketing blog on GA4 tutorial by Global Reach

digital marketing blog on GA4 tutorial by Global Reach

Step 7. Analyze Your Data

Now that you are tracking form submissions on your website, you can use the data to improve your website's performance. You can analyze user behavior, such as which forms are being submitted the most, which pages have the highest submission rates, and which fields are causing the most errors. You can also use the data to optimize your website's conversion rate by identifying any bottlenecks in your submission process and making changes to improve the user experience.

Key Takeaway: Get More Website Leads By Tracking Website Form Submissions 

Tracking form submissions on your website using GTM and GA4 is a simple yet powerful way to gain insights into user behavior and improve website performance. By following the steps outlined in this instructional blog, you can set up form tracking in just a few minutes and start collecting valuable data that can help you make informed decisions about your website.

Related Google Analytics 4 Tutorials

From basic Google Analytics setup to event tracking, enhance your digital marketing strategy with these GA4 blog tutorials. Be sure to check out our YouTube channel for more information on making the most of your GA4 account and other Google tools.

Google Analytics 4 tutorial blogs from Global Reach

Step By Step: How To Switch From Universal Analytics To GA4

Google Analytics 4 tutorial blogs from Global Reach

Understanding & Utilizing Traffic Acquisition Reports & User Acquisition Reports In GA4

Google Analytics 4 tutorial blogs from Global Reach

Step By Step: How To Connect Google Ads To GA4

For expert Google Analytics services, learn more about Google Analytics consulting from Global Reach! 

Get a FREE GA4 Setup Consultation Today!

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