Looker Studio Tutorial For Beginners (The New Google Data Studio)
Posted on 04/19/2023 at 11:00 AM
Looking for a better way to collect, analyze, and share your data? Looker Studio (formerly Google Data Studio) is a powerful data visualization and reporting tool that allows you to access, analyze, and visualize data in a user-friendly and intuitive way.
Whether you're looking to improve your marketing strategy, optimize your sales process, or gain a deeper understanding of customer behavior, Looker Studio can be a valuable tool. Looker Studio's robust data visualization capabilities enable businesses to identify trends and patterns in their data, making it easier to find areas for improvement and take action accordingly.
In this blog post, we'll guide you through how to create Looker Studio reports in 6 easy steps!
Jump directly to the content you need most!
- A Gmail/Google-affiliated account
- A data source to connect
- Google Analytics 4 (GA4)
- Google Ads
- Google Search Console
- A variety of other third-party sources
See the steps in action!
Step 1. Getting Started
Sign into your Google account and search for Google Looker Studio on Google or go to https://lookerstudio.google.com/.
Step 2. Start A New, Blank Report
You’ll be met with this homepage, where you can choose from a variety of pre-made Looker Studio templates or make a report from scratch. For this tutorial, we will be making a report from scratch.
Step 3. Select & Connect Your Data Source
The first thing you will be asked to do is choose a data source. For this tutorial, we will be connecting a Google Analytics 4 property. Click on Google Analytics, and search for the name of your property. Go ahead and connect your property from here.
Step 4. Pick Your Report
Once the data source is added, decide what Looker Studio report you want. The type of report you want will determine what metrics and dimensions you select for your table. In this example, I want to create a report with pageviews per website page. Click on the dimension and metric selector on the right side of your screen and select your desired elements.
Step 5. Customize Your Report
Add widgets and images to enhance the visual appeal, sharability, and navigability of your reports. You can do this by adding a title, your logo, and a date control widget. You can do this by clicking on the “Insert” drop-down. After clicking on each option, select the area where you want to place the widget and drag it across the area.
Step 6. Review Your Report
You should have a report that looks like this. This is just one example of the reports you can make with Google Looker Studio. It is highly encouraged that you play around with different templates, data sources, styles, and visual elements. You can make reports with maps, bar charts, line graphs, and many more.
With Looker Studio, businesses can quickly turn raw analytics data into actionable business insights, enabling them to make informed decisions that can drive growth and increase revenue. Looker Studio's intuitive interface allows users to easily create custom reports and data visualization dashboards that are tailored to their specific needs, giving them a real-time view of their business metrics.
By using a free data visualization tool like Looker Studio, businesses can gain a deeper understanding of their operations, customers, and market trends, which can help them stay ahead of the competition and achieve long-term success.
Need help setting up or interpreting the Looker Studio data visualization platform or other marketing analytics reports? Learn more about digital marketing reporting and marketing consulting services from Global Reach!