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How Chatbots Can Help Prevent Shopping Cart Abandonment

Posted on March 12, 2024 at 10:30 AM by Global Reach

A man interacting with a chatbot on his phone, designed by Global Reach, a pioneer in the use of e-commerce chatbot design and implementation in Iowa.

Shopping cart abandonment is the bane of every e-commerce business owner. Research from the Baymard Institute shows that a staggering...

Categories: Web Development, Website Tips, Content Marketing and Sales

Tagged As: Tech News, E-Commerce, Consumer Behavior, Customer Retention, consumers, Small Business, development, Chatbots

Why Choose Real Images Over Stock Photos

Posted on February 22, 2024 at 10:30 AM by Global Reach

A Global Reach digital marketer points out the benefits of using real images instead of stock images on social media and websites.

In the online world, pictures and videos are extremely important, often more so than text. They're the key to getting...

Categories: Branding and Graphic Design, Search Engine Marketing, Web Development, Website Tips, Social Media, Search Engine Optimization, Content Marketing and Sales

Tagged As: Marketing, Strategy, Advertising, Content Strategy, Images, E-Commerce, Social Media, Search Engine Optimization, web design, Digital Marketing, Consumer Behavior, Branding, consumers, Graphic Design, Design, Content Marketing

Maximizing Impact With Google Business Profiles

Posted on February 8, 2024 at 10:30 AM by Global Reach

A graphic of a small business owner considering how they can maximize their seo and improve their e-commerce through Google Business Profiles

What is Google Business Profile? Google Business Profile, formerly known as Google My Business, plays a pivotal role for businesses...

Categories: Branding and Graphic Design, Search Engine Marketing, Website Tips, Social Media, Search Engine Optimization, Content Marketing and Sales

Tagged As: Google Tools, Strategy, Advertising, Content Strategy, Google My Business, E-Commerce, Search Engine Optimization, Digital Marketing, Consumer Behavior, Branding, consumers, Small Business, Google, Content Marketing, SEO, GRIP Tips & Tricks

The Importance of Replying to Customer Comments on Social Media

Posted on January 22, 2024 at 9:45 AM by Global Reach

A graphic of customers commenting on small business social media platforms and small business owners responding to these comments after consulting with Digital Marketing experts from Global Reach.

Social media has become one of the most powerful avenues for businesses to connect with their audience. It's not just...

Categories: Branding and Graphic Design, Social Media, Content Marketing and Sales

Tagged As: TikTok, Strategy, Instagram, Advertising, Content Strategy, E-Commerce, Social Media, Twitter, Digital Marketing, Consumer Behavior, LinkedIn, Customer Retention, Branding, Facebook, consumers, Content Marketing

Rescuing Your TikTok Account From Common Errors Part 2

Posted on January 9, 2024 at 9:45 AM by Global Reach

Graphic of a hand with red fingernails holding a phone with the TikTok app showing on its screen while the Global Reach Digital Media team advises her on the health of her TikTok channel.

When creating TikTok content, mastering the art of SEO (Search Engine Optimization) is essential for creators looking to boost their...

Categories: Branding and Graphic Design, Social Media, Content Marketing and Sales

Tagged As: TikTok, Marketing, Advertising, Content Strategy, Images, Social Media, Social Media Advertising, Digital Marketing, Consumer Behavior, Customer Retention, consumers, Small Business, Content Marketing

Rescuing Your TikTok Account from Common Errors Part 1

Posted on December 22, 2023 at 1:00 PM by Global Reach

Blog graphic showing a hand with red fingernails holding out a phone and encouraging views to call Global Reach for TikTok SEO advice.

When creating TikTok content, mastering the art of SEO (Search Engine Optimization) is essential for creators looking to boost their...

Categories: Search Engine Marketing, Social Media, Search Engine Optimization, Content Marketing and Sales

Tagged As: Social Media Advertising, Marketing, Strategy, Advertising, Content Strategy, Digital Marketing, Consumer Behavior, Branding, TikTok, Content Marketing, SEO

Why Technical SEO is Crucial for Search Engine Rankings Part 2

Posted on December 7, 2023 at 9:00 AM by Global Reach

Blog graphic of busy little people working behind the scenes to fix technical SEO problems for Global Reach customers.

In the world of digital marketing, search engine optimization (SEO) is one of the most important ingredients for online success....

Categories: Search Engine Marketing, Web Development, Website Tips, Search Engine Optimization, Content Marketing and Sales

Tagged As: Google Analytics, Strategy, Advertising, E-Commerce, Search Engine Optimization, Digital Marketing, Consumer Behavior, consumers, Design, development, SEO

Small Audiences, Big Impact: Utilizing Micro-Influencers in Digital Marketing

Posted on November 21, 2023 at 1:00 PM by Global Reach

Global Reach generated graphic outlining the importance of using micro-influencers in youir marketing strategy.

Wherever you click, scroll, or stream today, social media influencers have become pervasive in almost every type of media. As...

Categories: Branding and Graphic Design, Website Tips, Social Media, Search Engine Optimization

Tagged As: Social Media Advertising , TikTok, Marketing, Strategy, Instagram, Blogging, Advertising, Content Strategy, E-Commerce, Social Media, Digital Marketing, Consumer Behavior, Branding, Facebook, Small Business, Lifestyle, YouTube, Content Marketing, YouTube Shorts, Instagram Reels

Why Technical SEO is Crucial for Search Engine Rankings Part 1

Posted on November 13, 2023 at 3:00 PM by Global Reach

A graphic of mini Global Reach workers scampering around the backend of a website optimizing technical SEO

In the world of digital marketing, search engine optimization (SEO) is one of the most important ingredients for online success....

Tagged As: Marketing, Strategy, Advertising, Content Strategy, E-Commerce, Social Media, Search Engine Optimization, Digital Marketing, Consumer Behavior, Small Business, Social Media Advertising, Content Marketing, SEO

Targeting Iowa Users in Digital Marketing

Posted on October 24, 2023 at 12:00 PM by Global Reach

View post titled Targeting Iowa Users in Digital Marketing

A universal digital marketing approach falls short when trying to connect with Iowa users. Understanding the unique characteristics of the...

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